Why invest in a custom digital product strategy?
A digital product strategy details the overarching project goals and helps every team member understand exactly what success looks like. It provides a collective purpose and lays out every single component for the entire product development lifecycle.
Assess what it will take to accomplish your strategic objective
Prioritize your chosen opportunities to maximize value
Articulate your vision, define the overarching goals, define the critical outcomes necessary, and outline the collective purpose for your product.
Answer strategic questions about what the product is, who it’s for, why people would want to use it, why it stands out from the competition, and why it is worthwhile for your company to invest in it.
Have input for the product roadmap. The roadmap states how the strategy is going to be implemented and describes how the product is likely to evolve over time.